When it comes to social media, content is king and frequency is Queen. Once you’ve got good information to write about and a clear idea of who your audience is, how do you make your writing standout? How do you grab the attention of your readers?
Here are five easy tips that will help take your writing up a notch:
- Separate your inner writer and editor – When you sit down to write, write. Don’t try to edit as you go. It’s better to let your creative juices flow and then come back to edit. Removing some of the personality with editing is easier than trying to add character into a lifeless piece of copy later.
- Step away from the keyboard – Coming back to your writing with a fresh set of eyes is a great way to see if what you’ve written is as good as you think – or whether it still has room to improve. Always give yourself enough time to leave your writing sit for a day (or at least over lunch). You will be surprised by what ideas and insight come when you return to it later.
- Trim the excess – Can you read each sentence in one breath? A good rule of thumb is to limit sentences to one idea each. The longer a sentence goes on, the less effective each word becomes. Better to have more sentences or fewer words with more powerful content.
- Stay active – The passive voice should be avoided. Actually, avoid the passive voice. When sentences focus on the recipient of action instead of the one acting, they drag on limply. Putting the action up front infuses writing with energy.
- Read it aloud – Our eyes tend to gloss over errors and awkward phrases that our ears will catch. Even better, get a friend or co-worker to read it out loud to you. You’ve spent enough time with the words to know their flow, but a new set of eyes and ears will pick up on clumsy wording in no time.
Putting these five tips into practice, your writing will keep your reader’s interest. The more engaged the reader becomes, the stronger your message will be, resulting in more sales and consumer loyalty.
Stay active – is proving extremely difficult for me. I write in the passive voice a lot. It seems natural and is proving nearly impossible for me to break this ‘habit’.
Below two blogs to help with Twitter tweets and Facebook, both I am in desperate need of help with myself.
Do you have any other tips that will help? Please do share with us, this is how I, we learn different approaches to a problem or task.
Create the Life You Want to Live,
Juanita ~ Evolving Naturally